Pharmaceutical & Biotech Marketing Course

This marketing course for Pharmaceutical and Biotechnology companies and their Agencies is intended to help accelerate strategic marketing thinking to enhance the development of products and improve understanding and access to patients. Marketing is the foundation to building rapport with customers, influencers, advocacy and healthcare professionals when done strategically and with the patient’s best outcomes in mind.

Classes run every Wednesday. Each class will be 2 hours and will focus students on developing that aspect of the marketing plan. By the end of the course a Marketing Plan will be generated.

There will be 9 classes covering the 8 topics above and the final class will be the presentation of the participants marketing plan.

Classes:

Module 1: Introduction to Marketing

Module 2: Your Market, Competition and Customers

Module 3: Branding and Positioning

Module 4: Market Research and Analysis

Module 5: Digital Marketing Strategies

Module 6. The Role of Segmentation, Targeting, and Positioning (STP)

Module 7. Marketing Mix (4Ps)

Module 8: Future Trends in Marketing